Logo vs. Brand Identity
Logo
A visual element (a graphic mark, emblem, or symbol) is used to identify something.
Here’s why I’m steering away from offering just a logo.
I want you to be seen as serious and professional
It’s the best investment for your business
Helps build trust with your audience
Will help you stand-out from a saturated market
If you request a logo from a designer, you will get one logo. It’s a great business identifier, visual aspect, but not as timeless and typically TRENDY. They are great for one-off events like weddings, anniversaries, birthdays, teams (company kickball, adult softball teams, gymnastics teams), and influencers.
When you ask me for ‘just a logo’ and your a business owner, I will give you more:
Primary Logo
Secondary Logo (if needed)
Brand mark (great for social media posts to watermark them)
Color palette
Typography options
Brand Identity
Brand Identity is the visible elements of a brand, such as color, design, and logo, that help identify the brand to their audience. It’s a logo but so much more its colors, typography, illustrations, and other elements that create the entire brand identity. The brand identity helps build all the other design assets for your business like marketing collateral, social media, and a website design.
Why you need branding
You’re ready to take your business to the next level
You want to connect with your audience
You want your audience to strike an emotion
You have the budget
You want to look professional
You want to be recognized
Here’s what you get when you sign up for a branding package with me:
A 60 - 90 min Strategic Brand Strategy workshop
Primary logo
Secondary logo
Brand Marks
Custom color palette
Mood board
Typography
So much more depending on the branding package that you choose!
Branding tells an emotional and visual story which creates a timeless and professional brand. It not only gives you a variety of logos, a color palette, typography, brand imagery, social media templates, marketing, packaging, and more.
