Finding the what makes you different and unique in your industry.
BRAND STRATEGY
It’s to find why are we here, what do we do and how, who do we do it for, what makes up different, what do we value, what’s our brand’s personality
Brand Strategy
Is having a deep understanding of the ‘what, why, and how’ of your business, and having the language to quickly share that with employees, vendors, and customers, is an essential starting point for a successful brand strategy.
WHAT IS BRAND STRATEGY?
Your brand strategy should lead with your brand’s why. It adds a human element that allows us to deeply connect with the brand. People buy things they see value in and with Brand Strategy people don’t realize the value in it for their business and how it can elevate your brand to the next level.
“People don’t buy what you do, they buy why you do it.”
SIMON SINEK
DELIVERABLES
VALUE
Values help you better align your brand with customers who hold similar values.
They are very similar to personal values that you may hold but they are for your brand!
COMPETITION ANALYSIS
Knowing who your competitors are, what are key differentiators and knowing what sets you apart from everyone else in the crowd will help you stand out from the crowd.
VISUAL LOGISTICS
Getting to the final part of how can Timberline put your strategy into visuals to create brand recognition out in the world.
DESIGN SYSTEM
The overall look and feel of all your visual elements that will create a cohesive design system.
MISSION
What your brand is setting out to do — its purpose, adjectives, and how it plans to serve its community.
VISION
What is your vision for the future once you have accomplished your mission?
VOICE
This is the way your brand shows up and communicates with the world which creates consistency, authenticity, and trust.
MESSAGING
Communicating What your brand does and how do you do it? Think of the process or how consumers interact with your product or service and how the world will interact with it.
