Denver Psychotherapy Group
Hilary started out working on her own as a psychotherapist with her name as her business name. Once she started adding more psychotherapists to her practice, she knew she needed a name change and a brand refresh. She was still in love with her original logo so I did my best to carry over colors and similar features from the original. Luckily, I created the original logo so I could dive back into my files. I ended up slightly tweaking the color palette to a tad brighter feel. Then I found a typeface that had a more rounded, modern, and welcoming feel to it.
Her team works to help clients put trauma in the past and fully live in the present. They also work closely with first responders in the Denver metro area offering group therapy sessions to work through tough situations together. They had a wide variety of services they offer but primarily focus on Stress, anxiety, ptsd, brain injury and female psychology.
Scope of Work
Brand Refresh
Website Design + Development
Quarterly Newsletters
Brochures
Business card template
Reports
Vibe
Modern / Friendly / Supportive
Behind the Design
The business started with one person and grew. The name didn’t fit for the whole business now. The values and mission were still the same which helped us keep things from the original logo.
The Goal
With being able to keep the same values, mission, and visuals I was able to have a strong starting point. I tweaked the color palette to be a tad bit brighter and welcoming. I paired it with a similar font to the original logo but with rounded ligatures.
The Approach
A strong and modern rebrand that is inviting to potential new clients. This rebrand has increased referrals and patients to their practice.
The Result
“Thank you for all you do! I can’t wait for the next project! I really love how the website really reflects our brand and values. We do what we do because we know change and trauma resolution happens when the conditions are right. It is also important to convey commitment to evidence-based practice and adherence to clinical standards of care. PTSD is such a tender condition, and we desire to attract clients who desire to move through it with openness, bravery, and ease. Our practice is growing and the site does a great job of communicating our expertise to the world with a warm compassionate feel!”