Ganja Goddess
Ganja Goddess is a passion project. There aren’t many products or companies that were geared towards women who use cannabis. I wanted to create a fun, playful but feminine vibe for the highly curious goddesses that use cannabis. Ganja Goddess offers tinctures, bud, bath soaks, and body oils containing THC and CBD.
Branding
Packaging
Social Media
Project Scope
Vibe
Feminine / Exclusive / Luxurious
Behind the Brand
The Goal
The Approach
The Result
I noticed there was a very small amount of cannabis products geared towards women. I wanted to make a luxurious and high end but affordable vibe out of this brand for anyone who was highly curious to use CBD and/or THC. I see many women steer away from cannabis when it has better effects than alcohol.
The color palette came naturally. It was green and luxurious feeling which really set the tone. The typography gave it another boost towards luxurious, classy and still inviting. Plus it feels a little retro with the outline. The illustration is the cherry on top, Mary Jane’s hair is shaped like a cannabis bud.
An idea that turned into a fun and inviting luxury brand of cannabis geared towards women. Now if we can only make it happen!
